Teams selling something people cannot picture
Financial products, software, anything where the sales call currently opens with fifteen minutes of explanation. The explainer exists to do that part before the call.
"Versmos team is super talented and very quick. Easy to work with and gets the vibe effortlessly." - Dilpreet Kaur Founder & CEO at South Asian Today
Explainer videos that build the idea up instead of showing it finished
When what you sell is hard to picture, the explainer has one job: make each idea visible at the moment it is spoken. We sequence the animation against your script so a concept assembles on screen while the narration is still explaining it.
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Explaining is a timing problem
A finished diagram dropped on screen shows the answer. Building the frame, moving part, label and conclusion in sequence teaches the reasoning behind it. That timing, matched to the actual audio, separates an explainer from decoration laid over a voiceover. It also decides what the piece is allowed to claim. On the Taurex Academy course we built the visual layer for an FCA-regulated broker, and we treated every visual as an illustration of a concept rather than evidence of a result. In practice, that meant giving downside the same weight on screen as upside. Categories with compliance exposure need that settled before animation begins, not caught in a review pass.
Product, service, and process explainers
Built around clarity and visual storytelling
Ready for websites, sales, and launches
What we create
Product explainers
What the thing does, shown as a sequence the viewer can follow rather than described over stock footage.
Process and service explainers
Multi-step processes drawn as one continuous diagram, so the viewer keeps their place instead of restarting at each step.
Category introductions
Top-of-funnel pieces for businesses in categories full of overpromising, where the job is showing what you do without leaning on a claim.
Course and module explainers
Educational segments where the visuals carry the concept the presenter is describing, assembled from one component set so later modules stay in system.
Screen and UI walkthroughs
App flows rebuilt as clean animated sequences instead of raw screen capture nobody can read at feed size.
Landing page cuts
A shorter version of the same explanation for a page where the visitor has not committed to watching anything yet.
Compliance-aware visuals
Regulated categories, where a chart that only travels one way or a figure used as decoration turns education into an implied promise.
Social cutdowns
The single idea inside the piece that stands alone, recut for a feed with the explanation intact.
How explainer videos come together
Step 1: Script before anything visual
The explainer is only ever as clear as its script. If you have one, we work to it. If it needs tightening, that happens now, because rewriting a line is cheap and re-animating a sequence is not.
Step 2: Decide what each idea looks like
We go through the script and mark which concepts need a visual, which need only type, and which recur often enough to deserve a reusable component instead of a fresh treatment every time.
Step 3: Frames for approval
You approve static key frames covering the main beats before anything moves. Layout, hierarchy and the visual metaphor all get settled while they are still cheap to change.
Step 4: Animate against the audio
Motion is timed to the narration so each idea arrives on the beat it is introduced and resolves before the next one starts. Review runs on a link with timecoded comments so feedback lands on the exact frame.
Step 5: Delivery and cutdowns
Final file for its main placement, plus any shorter cuts agreed at briefing and captions wherever it will autoplay muted.
Who we work best with
Education and course businesses
Recorded modules where the presenter describes something the footage cannot show. We build the layer that makes it followable, and keep it consistent across the whole series.
Businesses in a category buyers distrust
Where every competitor is overclaiming, a piece that simply shows how the thing works does more than a louder claim would.
Who we are not the right fit for: briefs needing live-action filming, projects where the script is still an argument between stakeholders, and pieces where the real requirement is a sizzle reel rather than an explanation. If nobody can say in one sentence what the viewer should walk away understanding, the video is not the first problem to solve.
What drives scope on an explainer
Every quote comes down to the same handful of variables:
Idea count, not runtime
Two minutes explaining one concept is less work than ninety seconds explaining five. What matters is how many distinct ideas need a visual built for them.
Script readiness
Signed off, needs tightening, or does not exist yet. Three genuinely different starting points.
Illustration load
Type, shapes and your existing product screens are one build. Custom illustration, character work or 3D is a separate one sitting on top.
Single piece or a series
A course or a set justifies building a component system once and assembling from it. A standalone explainer carries that cost alone.
Voiceover and audio
Whether narration is supplied or needs sourcing, and whether animation is timed to a final recording or a scratch track that will change underneath it.
Compliance review
Regulated categories add a review pass on the visuals themselves, not only on the script.
We quote from the approved script, idea count, illustration load, voiceover and delivery versions.
Frequently Asked Questions
Do you write the script?
We shape and structure it from the material and direction you provide, and scripting from scratch can be scoped as its own stage. Either way the script is locked before anything is designed, because it decides the scene count, how much illustration is needed, and the schedule. Changing a line in a document is a different job from changing it after animation has started.
Do you provide the voiceover?
It can be included, or you can supply your own. What matters is the order: animation is timed to the recorded voice, so the voice comes first. Animating to a scratch track and swapping in the real recording afterwards re-times every scene, which is why casting and recording sit before animation rather than at the end.
Is it animated, or can it use our footage and product screens?
Both. Illustrated animation carries abstract ideas that have no footage to show. For software we usually combine real screen capture with animated interface, built as separate scenes so a later UI change means replacing one section rather than rebuilding the video.
How do approvals work before full animation begins?
By approving in stages while a change is still a document edit rather than a re-render: script first, then style frames for the look, then a storyboard or animatic that fixes timing and scene order with rough visuals. By the time full animation starts the only open question is polish. If something still lands wrong we return to the last approved stage rather than patching the finished file.
What our clients say
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Client feedback across platforms
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