Brands rolling out a new identity
The logo has just been designed and suddenly every video, deck and page needs a moving version of it in matching formats.
"Versmos team is super talented and very quick. Easy to work with and gets the vibe effortlessly." - Dilpreet Kaur Founder & CEO at South Asian Today
Logo animation built to be watched a hundred times without wearing out
A logo animation is one of the few assets a brand plays on almost everything it publishes. That is the whole design constraint: it has to read at a glance, resolve fast, and land on a clean static lockup that can hold on screen after the motion stops.
02
03
Short, and built to repeat
The common mistake is treating a logo animation as a showcase. This is an asset the same people watch over and over: every video, every stream, every deck. Anything clever enough to notice twice has become annoying by the fifth time. What survives repetition is short, confident movement that arrives at the lockup and stops. The movement also has to come out of the identity rather than sit on top of it. If the mark is built from hard geometry it should not float; if the wordmark is set in a light weight it should not slam. Reading the logo properly before animating is what stops the result looking like a template with someone else's logo dropped into it.
Intros, outros, and branded end cards
Built for video, web, ads, and social
Reusable across every brand touchpoint
What we create
Opening stings
The short version that plays at the top of a video without delaying the content people came for.
End cards and outros
Where the lockup arrives and holds, with room beside it for a URL, a handle, or a call to action.
Stream intros and transitions
Loopable and stinger versions for live use, where the same asset fires between scenes all session long.
Transparent-background versions
Alpha channel exports so the animation can sit over footage, a page section, or a background colour you change later.
Website and header animation
Versions exported light enough to autoplay on a page without costing you load time.
Vertical and square cuts
Reframed properly, because a horizontal lockup floated in the middle of a 9:16 frame reads as an afterthought.
The static lockup frame
The resting frame delivered as a still, so the animated and static versions match exactly wherever they appear together.
Audio sting option
A short sound cue timed to the motion where you supply or want us to source one, with a silent version delivered alongside for muted placements.
How logo animation comes together
Step 1: Send the logo files
Vector is the requirement: AI, EPS or SVG. Animation moves parts of a mark independently, and a flattened PNG has no parts to move. Where no vector exists the mark has to be redrawn first, which is worth knowing before the project starts rather than during it.
Step 2: Agree where it plays
A YouTube intro, a stream stinger and a website header want different lengths and different endings. We fix the use cases first because they decide the timing more than the style does.
Step 3: Direction on stills
We show where the animation starts, what moves, and where it resolves, as frames rather than as a finished piece. Direction gets settled before any timing work begins.
Step 4: Animate and time
The build itself, reviewed on a link so comments land on the exact frame. Most of the work at this stage is taking things out, not adding them.
Step 5: Delivery in every version you will need
Transparent and solid, the ratios you publish in, the static lockup frame, and a silent cut alongside anything carrying audio.
Who we work best with
Studios, streamers and content channels
You publish constantly and the same intro or stinger fires every time. It has to be short, and it has to still be tolerable in six months.
Agencies closing out a branding project
You built the identity. We produce the motion asset that goes into the brand package, under your name.
Who we are not the right fit for: projects where the logo itself still needs designing, and briefs that really want a full brand film with an animation stuck on the end. We animate an identity that already exists; we do not create the identity.
What drives scope on a logo animation
Every quote comes down to the same handful of variables:
Source file condition
A clean layered vector is ready to animate. A raster logo, or a vector merged into a single path, has to be rebuilt before anything can move independently.
Complexity of the mark
A wordmark plus a simple symbol is one job. Detailed illustration, gradients, many separate elements, or a 3D treatment each add a build.
Length and version count
One short sting is different from a set covering intro, outro, stream transition and website header.
Creative direction
A brand guide, a reference animation you like, or a clearly defined feel shortens exploration. Starting from nothing means proposing a direction and confirming it first.
Sound design
Whether a sound sting is wanted, whether it is supplied, and whether it needs sourcing and timing to the motion.
Delivery formats
Transparent exports, ratio variants, web-weight versions and static frames are each their own delivery rather than one file renamed.
We quote from source files, animation direction, sound and the required export versions.
Frequently Asked Questions
What logo files do you need?
A vector file (AI, EPS, or SVG) with the type either live and accompanied by the font, or converted to outlines. Vector lets us separate and move the parts of the mark. If all you have is a PNG or JPEG we redraw the logo first, which is a real step before animation begins, so it is worth asking your designer whether the original file still exists.
Which formats, backgrounds, and sizes will you deliver?
Alongside a standard MP4, we can deliver a MOV with an alpha channel for overlays and a version on your main background. Lottie or JSON can be scoped where the construction allows it. We also deliver the agreed aspect ratios and simplify fine detail for small formats when needed.
Is sound design included?
A logo sting usually wants an audio element, and the motion and the sound have to be designed to the same timing. If you already have an audio brand mark we animate to it. If you do not, sound design can be scoped, or we deliver a clean version for your editor to score.
Can our editor reuse or update the animation later?
That is the intention. You get final files for the placements agreed at briefing. If you want an end card whose URL or tagline your team can change, ask at briefing and we build it as an editable template rather than a flat render. Native project files can be included on the same basis when flagged up front, so the project is organised for handover rather than tidied afterwards.
What our clients say
5.0 out of 5
Client feedback across platforms
Client review
Client review
Client review
Client review
Client review
Have a logo that needs a moving version?
