Brands rolling out a new identity.
The logo has just been designed and suddenly every video, deck and page needs a moving version of it in matching formats.
"Versmos team is super talented and very quick. Easy to work with and gets the vibe effortlessly." - Dilpreet Kaur Founder & CEO at South Asian Today
Rated 5.0/5 by 50+ fast-moving brands & agencies
Animation and Motion Design
Logo animation built to be watched a hundred times without wearing out
A logo animation is one of the few assets a brand plays on almost everything it publishes. That is the whole design constraint: it has to read at a glance, resolve fast, and land on a clean static lockup that can hold on screen after the motion stops.
02
03Intros, outros, and branded end cards
Built for video, web, ads, and social
Reusable across every brand touchpoint
Selected clients
The brief
Short, and built to repeat
The common mistake is treating a logo animation as a showcase. This is an asset the same people watch over and over — every video, every stream, every deck. Anything clever enough to notice twice has become annoying by the fifth time. What survives repetition is short, confident movement that arrives at the lockup and stops.
The movement also has to come out of the identity rather than sit on top of it. If the mark is built from hard geometry it should not float; if the wordmark is set in a light weight it should not slam. Reading the logo properly before animating is what stops the result looking like a template with someone else's logo dropped into it.
What you get
What we create
Opening stings
The short version that plays at the top of a video without delaying the content people came for.
End cards and outros
Where the lockup arrives and holds, with room beside it for a URL, a handle, or a call to action.
Stream intros and transitions
Loopable and stinger versions for live use, where the same asset fires between scenes all session long.
Transparent-background versions
Alpha channel exports so the animation can sit over footage, a page section, or a background colour you change later.
Website and header animation
Versions exported light enough to autoplay on a page without costing you load time.
Vertical and square cuts
Reframed properly, because a horizontal lockup floated in the middle of a 9:16 frame reads as an afterthought.
The static lockup frame
The resting frame delivered as a still, so the animated and static versions match exactly wherever they appear together.
Audio sting option
A short sound cue timed to the motion where you supply or want us to source one, with a silent version delivered alongside for muted placements.
The workflow
How logo animation comes together
Send the logo files
Vector is the requirement — AI, EPS or SVG. Animation moves parts of a mark independently, and a flattened PNG has no parts to move. Where no vector exists the mark has to be redrawn first, which is worth knowing before the project starts rather than during it.
Agree where it plays
A YouTube intro, a stream stinger and a website header want different lengths and different endings. We fix the use cases first because they decide the timing more than the style does.
Direction on stills
We show where the animation starts, what moves, and where it resolves, as frames rather than as a finished piece. Direction gets settled before any timing work begins.
Animate and time
The build itself, reviewed on a link so comments land on the exact frame. Most of the work at this stage is taking things out, not adding them.
Delivery in every version you will need
Transparent and solid, the ratios you publish in, the static lockup frame, and a silent cut alongside anything carrying audio.
The fit
Who we work best with
Studios, streamers and content channels.
You publish constantly and the same intro or stinger fires every time. It has to be short, and it has to still be tolerable in six months.
Agencies closing out a branding project.
You built the identity. We produce the motion asset that goes into the brand package, under your name.
Who we are not the right fit for: projects where the logo itself still needs designing, and briefs that really want a full brand film with an animation stuck on the end. We animate an identity that already exists — we do not create the identity.
The scope
What drives scope on a logo animation
Every quote comes down to the same handful of variables:
File condition.
A clean layered vector is ready to animate. A raster logo, or a vector merged into a single path, has to be rebuilt before anything can move independently.
Complexity of the mark.
A wordmark plus a simple symbol is one job. Detailed illustration, gradients, many separate elements, or a 3D treatment each add a build.
Length and version count.
One short sting is different from a set covering intro, outro, stream transition and website header.
Whether direction exists.
A brand guide, a reference animation you like, or a clearly defined feel shortens exploration. Starting from nothing means proposing a direction and confirming it first.
Audio.
Whether a sound sting is wanted, whether it is supplied, and whether it needs sourcing and timing to the motion.
Delivery spread.
Transparent exports, ratio variants, web-weight versions and static frames are each their own delivery rather than one file renamed.
We confirm all of this at briefing and quote against a defined scope rather than a guess.
Frequently Asked Questions
What our clients say
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Client feedback across platforms
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