Pi Is Equal to 3.14

Self-initiated work, not a client project. The starting point was a number rather than a brand — pi, and the idea that a constant everyone half-remembers from school is enough to build an identity animation around. We make pieces like this in-house to work out how an idea becomes a visual system before a brief exists to constrain it, and it belongs in the portfolio as an example of that process, not as work delivered to a paying client.