Roxana PUIU Logo Animation

A logo animation for the Roxana PUIU brand, built to open and close video content and to work as a short brand sting. A logo animation is one of the few assets a brand plays on almost everything it publishes, so it has to read at a glance, resolve quickly, and land on a clean static lockup that can hold on screen afterwards. The motion was designed out of the existing identity rather than introducing a separate style on top of it.