Salty's Media OTT TV Ad

An OTT spot for Salty's Media, who were testing streaming television inventory as an acquisition channel for their own business. The audience is home services contractors watching on a living room screen with the sound on, so the edit deliberately drops feed conventions in favour of longer holds, fewer cuts and more space in the frame. Typography was sized for viewing distance rather than for a phone at arm's length, and everything critical sits inside a conservative safe area because OTT platforms crop and letterbox differently.