Salty's Media Introductory 2D Explainer

A 2D animated introduction to Salty's Media, built as a top-of-funnel introduction, the kind of piece that runs before a prospect has read anything else. An agency introducing itself has a hard job: the category is full of overpromising, so the piece had to explain what they do and who they do it for without leaning on claims. Animation carries it end to end, which keeps the tone consistent and avoids the credibility problem of stock footage.