Roofing Secrets Exposed: How to Avoid Business Failure

The audience here is the roofing contractor, not the homeowner — an animated short about how a roofing business fails rather than how a roof does. Talking to owner-operators removes any need to explain the trade, but it raises the bar on specifics, because an audience that lives in the industry will not sit through generalities about it. It is drawn rather than filmed for the obvious reason: a decision that quietly costs a company money is not something you can point a camera at, so it has to be drawn before it can be shown.