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Portfolio project

Stop Cleaning Your Gutters with All States Gutter Caps — Variant 2

Client
All States Home Improvement
Sector
Home improvement
Format
Video ad
01The brief

What it was for

The second of two ads produced as a genuine pair for All States Home Improvement, so the paid campaign had two readable variants rather than one ad twice. This cut differs in its opening, pacing and emphasis, which is what makes a creative test worth running at all. It carries the same two-brand hierarchy as its counterpart: Gutter Cap holds the product credibility through the middle of the ad, and the local installer takes the resolution and the call to action.

03More of this work

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