# Versmos — Creative Brief Planner

Use one copy per request. This template does not order a service or authorize payment.

## What needs to happen?
- Brand:
- Audience:
- Campaign objective and the action the viewer should take:
- Where you will publish it:
- Supplied copy, offer and approved call to action:
- Required formats, dimensions, durations and language:
- Assets folder link (grant only the access needed; never send passwords):

## What should it look and sound like?
- Brand reference, logo, colours, fonts and approved style:
- References you like, with the specific things to follow:
- Things to avoid:
- Claims or details your team must verify before publication:

## Agree before production
- Deliverables and version list:
- Acceptance checklist:
- Complete-asset date:
- Agreed delivery date AND time zone:
- Named approver and feedback channel:
- Approved production-hour estimate:
- Service-fee allocation agreed in writing:
- Included revisions or capacity rules:

Keep the written approval with this brief. Changes need a revised agreement. The free pilot is limited to its separately confirmed scope; a paid month requires a separately accepted invoice.